What Gives You More Business Online, Mobile App or Website?
The difference between Mobile App and Website:
If you pay attention then it might ring a bell that the word “Website” has fallen on your ears and comforted its way to your vocabulary a while prior to the word “Mobile Application”. Similarly, there was a time when you twitched your eyebrows when your first heard the word website. This is an indicator that the world of technology is rather perpetually changing and has always been a shapeshifter.
What does this tell you? – That there is always a predecessor to a successor and it has always been that way in the world of Technology.
Most people will use the term website for just about everything, and they are not completely wrong. If what you’re talking about something that exists on the internet and you get there with your web browser, then it’s a website.
However, if you ask someone from the technical background, you’re just as likely to hear them describe something like that as a web application. If some professional begins to explain the difference between the terms, you’re probably going to get ten different answers, but in the opinion of the majority of IT professionals, the difference boils down to:
- A website is informational
- A web application is interactive
What is more beneficial for my business?
When the art of web development and designing had reached its peak of utility in Digital Marketing, A need for a better medium of online services was needed and as Mobile phones got smarter and tabs got smaller, The question was answered in the guise of Mobile Applications.
As we have talked, Mobile applications are basically the evolved versions of websites. They are much more interactive and it is easy to treat users with a personalized experience. Mobile apps allow its users to set their preferences to the products and services from the start, based on which the users can avail personalized content. They engage to the users on a daily basis and interaction is so easy that seldom the need for human contact and errors is not exactly missed.
Email has lost its effect that it once had, Thus Its rate of interest has been laid to rest by the people and they have conveniently shifted towards Mobile applications which communicate with the user on his/her preferences in a less intrusive manner.
Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether)
A well designed mobile app is faster than a website and performs much quicker actions. For that, The mobile application has to be designed and developed in a way which is unique and is extremely user personalized.
Developing a website or a Mobile application, both can be a tedious affair. You might have to choose one medium or another, based on your business goals and budgets. As both of them have their own pros and cons. but Mobile Apps, especially can help you get higher conversions.